Churndown

Settings

Configure how Churndown evaluates user engagement.

Key event

The event that signals a user is active and engaged. Users who stop doing this are considered at risk of churning.

No events received yet. Send some events via the SDK and they'll appear here.

Engagement buckets

Users are automatically classified relative to the average key event frequency over the last 30 days.

Power user≥ 2× average

Active≥ 1× average

Low usage≥ 0.5× average

At risk< 0.5× average

Churned0 events

Project

Project details and API key.

Name: My First Project

API Key: cd_51d7169...

Created: 2/28/2026

Danger zone

Permanently delete all users and events for this project. This cannot be undone.